News
Get Ready for the New School Year with Pana Shoes
Pana Shoes has launched special back-to-school packages featuring quality Ethiopian-made leather school shoes for both boys and girls.
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Pana DM Trading PLC
Pana DM Trading PLC is a diversified manufacturing group operating across leather, medical supplies, construction machinery rental, management consultancy, and import, export and distribution.
10+
Years of Experience
5+
Operating Divisions
400+
Family Members Supported
Majority
Female Workforce
Global
Nationwide & International Reach
Who We Are
10+ years of experience
With over 10 years of experience in manufacturing and trade, Pana DM Trading PLC stands as one of Ethiopia's most dynamic and diversified business groups. We combine operational excellence, innovation, and ethical business practices across every sector we serve.
Through Pana Shoes, Pana Medical Instruments and Appliances, Pana Construction Machinery Rental, Pana Management Consultancy, and Pana Import, Export and Distribution, we provide high-quality products and dependable services that support industries, empower communities, and connect Ethiopian businesses to global markets.
Our Vision
To become a leading diversified Ethiopian enterprise recognized for excellence in manufacturing, medical supplies, construction solutions, international trade, and professional services. Through innovation, quality, sustainability, and responsible business practices, we aspire to create lasting value for our customers, empower communities, drive industrial development, and strengthen Ethiopia's competitiveness in regional and global markets.
Our Mission
To build lasting value by delivering innovative products, integrated solutions, and professional services across manufacturing, medical supplies, construction, international trade, and consultancy. We are committed to excellence, integrity, sustainability, and creating positive economic and social impact for our customers, employees, partners, and communities.
Our Values
Integrity, Transparency & Accountability
We operate with honesty and clear responsibility in every partnership and decision.
Respect, Collaboration & Inclusion
We build teams and partnerships that value diverse voices and shared success.
Quality, Innovation & Excellence
We raise the standard of our products and services through continuous improvement.
People Development & Empowerment
We invest in our people, with a majority-female workforce and skills that last.
Customer Focus & Trust
We listen closely and deliver reliably so customers can depend on Pana.
Sustainability & Social Responsibility
We create lasting value for communities, the environment, and Ethiopia's industrial future.
Our Operating Companies
Five divisions, one group
Pana Shoes
Pana Shoes is the flagship manufacturing division of Pana DM Trading PLC, producing quality leather footwear and goods for domestic and international markets. Combining Ethiopia's leather heritage with modern manufacturing and skilled craftsmanship, we create durable, stylish, and affordable products while supporting local suppliers and creating employment opportunities.
Pana Medical Instruments & Appliances
We manufacture and distribute essential medical and laboratory consumables, including malaria rapid diagnostic test cassettes, syrup measuring cups, and specimen containers. Serving healthcare institutions across Ethiopia, we focus on safe, reliable, and cost-effective products that strengthen local manufacturing and support healthcare delivery.
Pana Construction Machinery Rental
The foundation of Pana DM Trading PLC, our machinery rental division has supported projects across Ethiopia since 2013. We provide well-maintained construction machineries for infrastructure construction, mining, and large-scale projects across Ethiopia, backed by experienced professionals committed to safety, timely delivery, and dependable performance.
Pana Import, Export & Distribution
We connect Ethiopian industries with regional and global markets through import, export, and distribution services. Our division imports machinery, equipment, and raw materials, acts as an import and distribution for different products and exports other products and Pana's Ethiopian-made products. Reliable logistics and supply chain management support the movement of goods across borders.
Pana Management Consultancy
Pana Management Consultancy helps public institutions, businesses, development partners, and investors improve performance and achieve sustainable growth. Drawing on our multidisciplinary experience, we provide practical support in strategic planning, business development, project management, investment facilitation, procurement, and organizational development.
Our divisions
More than five divisions, one group.
Pana Shoes
Ethiopian-made leather footwear and goods for local and global markets.
Pana Medical Instruments & Appliances
Domestically manufactured medical and laboratory consumables.
Pana Construction Machinery Rental
Reliable machineries for construction and mining.
Pana Import, Export & Distribution
Connecting Ethiopian products and industries with global markets.
Pana Management Consultancy
Strategic advisory, for investment, project development, and business expansion.
Our Journey
From machinery rental to diversified manufacturing, trade, and consultancy.
-
2013 G.C.
Construction Machinery Rental Established
Began operations renting heavy-duty construction machinery and industrial equipment.
-
2015 G.C.
Manufacturing Sector Launch
Expanded into manufacturing to meet local market demand.
-
2022 G.C.
Medical Supplies Division Launch
Began manufacturing and distributing medical and laboratory consumables for healthcare providers.
-
2024 G.C.
Leather Shoes Division Launch
Launched Ethiopian-made leather footwear and goods for domestic and international markets.
-
2025 G.C.
Pana DM Trading PLC Re-registration
Formally re-registered as Pana DM Trading PLC, bringing its growing operations under one company.
-
2025 G.C.
Import, Export & Distribution Division Established
Opened the trade and distribution arm connecting Ethiopian industries with regional and global markets.
-
2026 G.C.
Management Consultancy Services Division Launch
Expanded into advisory services supporting business growth, strategic planning, and project delivery.
Our Commitment to Quality
Quality in every product. Excellence in every service.
Pana DM Trading PLC is committed to providing high-quality products and services that meet customer expectations and comply with applicable national and international standards. We pursue operational excellence through continuous improvement, employee development, customer engagement, and effective quality management.
Standards & Compliance
We comply with applicable national and international quality standards across all our business divisions.
Continuous Improvement
We promote innovation and continually invest in employee training and professional development.
Customer Focus
We listen to our customers and use their feedback to continuously improve our products and services.
Quality & Safety
Our quality management systems and responsible business practices support safe, efficient, and sustainable operations.
Market Presence & Business Channels
Pana DM Trading PLC serves domestic and international markets through an integrated distribution network, strategic partnerships, and efficient logistics.
- Direct Sales: Strategic partnerships and direct customer engagement.
- Distribution: Wholesalers, distributors, and authorized agents.
- Institutional Clients: Government, private-sector clients nationwide and beyond.
- International Reach: Global buyers, trade exhibitions, and business forums.
- Digital Channels: Digital platforms and e-commerce solutions.
Corporate Social Responsibility
At Pana DM Trading PLC, corporate social responsibility is central to how we conduct business and create lasting value. We support job creation, empower women and youth, strengthen local enterprises, and promote responsible sourcing and equal employment opportunities.
Across our divisions, we are committed to ethical business practices, environmental responsibility, efficient resource use, and community initiatives that advance education, skills development, entrepreneurship, and innovation.
Looking Ahead
Building Ethiopia's next generation of diversified enterprise
Pana DM Trading PLC is expanding across Africa and international markets through innovation, strategic investment, and operational excellence.
Expand Our Reach
Growing our presence across manufacturing, healthcare, construction, international trade, and consultancy.
Invest in the Future
Adopting modern technologies and developing efficient, sustainable business solutions.
Create Lasting Value
Delivering globally competitive products and services while contributing to Ethiopia's industrial and economic growth.
News & Insights
Updates from across our divisions
CSR
CSR: Renewing Our Commitment for the New Year
As Pana DM Trading PLC welcomes the Ethiopian New Year, we renew our commitment to building a responsible, inclusive, and sustainable business across our five operating divisions.
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News
Pana Shoes Recognized at the Africa Leather Value Chain Annual Forum in Zambia
Pana Shoes participated in the 18th Africa Leather Value Chain Annual Forum 2025 in Lusaka, receiving a certificate and trophy for its Ethiopian-made leather products.
Read MoreLet's Discuss Your Project
Whether you are sourcing leather goods, medical supplies, construction machinery, or management consulting services, our team is ready to discuss your requirements and support your project.
Head Office
Addis Ababa, Ethiopia
Manufacturing Site
Bulga City, Amhara Region, Ethiopia
P.O. Box
57279